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DoD DANTES MyVolEdPath Website Redesign

StrategyBrandingWeb
DoD DANTES MyVolEdPath Website Redesign
Client

Department of Defense, DANTES Program

Services

Digital strategy, Branding, Design, Content strategy, Mobile development, 508 compliance, Analytics

Challenge

The DANTES program (Defense Activity for Non-Traditional Education Support) connects service members and veterans to educational opportunities. Their platform, MyVolEdPath, had become the backbone for this mission. But the website and user experience lagged behind what military personnel expected from modern digital services. The interface confused users, content was outdated, and mobile access was minimal. For an audience that valued efficiency and clarity, this was a serious problem.

Strategy

We researched the user journey across military branches and service levels. Service members juggle deployments, education goals, and limited time. The platform needed to meet them where they were, literally and figuratively. Mobile-first wasn't optional. We also built accessibility into the core strategy, ensuring 508 compliance from the beginning rather than retrofitting it later.

The redesign positioned education as a practical career tool, not an abstract benefit. We conducted user testing across active, reserve, and veteran populations to validate that assumptions matched reality.

Execution

The new website became faster and more intuitive. We restructured content to answer the most urgent questions first: what programs are available, how do you apply, what's the cost. Navigation followed mental models users already held, not organizational charts.

Video content brought authenticity. We produced pieces featuring service members discussing their educational experiences, not marketing actors. These stories showed, rather than told, what education could mean for a military career.

We made the platform fully responsive and compatible with assistive technologies. Every form, every search, every transaction worked equally well on phone or desktop, with or without screen reader support.

Results

Enrollment in educational programs increased. Mobile traffic jumped from 8 percent to 42 percent within four months. Support tickets dropped as the redesigned interface answered questions without human intervention. Service members spent less time searching for information and more time applying for programs.

The Defense Department renewed the platform contract based on improved metrics and stakeholder feedback. For a government program serving a mission-critical audience, that's the definition of success.

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